A Guide to Twitter for Schools

Since its inception in 2006, Twitter has become a platform for conversation worldwide. Whether it's humorous commentary about what's on TV or charged political debate, Twitter is all about short, snappy communication. It's a great way to get a message across in a concise and engaging way. While Twitter isn’t the most popular social media platform with Gen Z (who prefer Instagram, Snapchat and TikTok) Twitter is still an important platform for schools to use as part of their social media marketing strategy.

How schools can increase Twitter engagement

  • Write a brilliant bio
  • Tweet regularly
  • Interact with relevant tweets
  • Follow and engage with similar accounts

Before we explain in more detail how to boost your engagement, let’s look at why Twitter is useful for schools.

Why is Twitter useful for schools?

Quick communication

Whether it’s an open evening, sporting success or unexpected snow day, Twitter allows you to quickly communicate with parents and students. While you should still send out email newsletters, Twitter is a fantastic way to instantly provide information in just a couple of sentences. Twitter is also incredibly versatile. You can tweet serious/informative announcements, fun and lighthearted comments or pictures and videos.

Increased reach

Prospective parents who haven't heard of your school may come across you on Twitter. Interacting with other people's tweets boosts your visibility so more people are likely to discover your profile. This can not only lead to more followers but more website traffic and real leads too.

Builds your digital brand

Social media accounts are like online portfolios for your school - they can make a great first impression. Ensure that your Twitter account is kept up-to-date and looks professional and informative while showcasing your school’s personality. Your school’s Twitter account (in fact, all its social media accounts) should be like extensions of your school website or brochure. 

With parents conducting research mainly online these days, it’s never been so important to embrace social media. However, with so many platforms, all with their own algorithms and features, it can be tricky to know exactly what to do for each of them. Here’s how to increase engagement on Twitter specifically.

How schools can increase Twitter engagement 

Write a brilliant bio

Your Twitter bio needs to instantly capture your target audience in order to translate the profile view into a follow, and perhaps even a click to your website. Use the what, who, where rule:

  • What are you? For example, a boarding school.
  • Who are you for? For example, 11-18 year old boys.
  • Where are you? For example, Surrey.

Is there anything else that makes your school stand out? Try to mention that too - however don't cram information in!

Don’t forget to include a link to your website. You could even create a landing page specifically for prospects who come from Twitter.

Tweet regularly 

If you’re first starting out, post about a wide variety of things to find out what does well and what your audience wants to see. For example, if a video of your school’s football team winning a match gets a lot of likes and retweets, try to post a similar video once a week to keep your engagement high. 

Alongside the lighthearted and entertaining content, remember to post key news and information for parents too. You can use a tool like Hootsuite or Later to schedule lots of tweets in advance.

If you've been at Twitter for a while and haven't seen great results, try switching up your strategy. Test posting at different times of day, or change the type of content you're posting.

Engage with people 

Like most social media platforms, the Twitter algorithm rewards you for interacting. Put simply, the more time you spend engaging on Twitter, the more likely it is that Twitter will show your profile to a relevant audience.

Try to like, retweet and comment on as many relevant posts as you can (preferably to do with the school community) and respond to all the comments that you get.

Follow and interact with similar accounts 

It’s especially important to interact with other schools and educational organisations as well as local businesses and parent groups. This will get you more engagement in return and therefore your school will come up on more people’s feeds, leading to more followers and leads.

To find out how Digithrive for Schools can help you grow, get in touch.

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4 Examples of schools with excellent social media profiles

Social media is a hugely significant aspect of digital marketing, and shouldn’t be seen as an afterthought for schools. In our guide to creating a successful social media marketing strategy, we explained how to engage prospective and current parents with your content, and provided you with 8 must-have tools for school marketers.

But what does a successful social media channel look like? We’ve found four schools who are doing it right, whether it’s beautiful Instagram feeds, frequently updated Twitter accounts or innovative YouTube videos.

4 School social media profiles to take inspiration from


One glance at ArtsEd’s Instagram and you immediately know what the school is all about. Vibrant colours and action shots of performances show this is a dynamic, modern school with a focus on the arts. The Instagram Story highlights have cover images which also match the school’s bold branding.

They’ve made use of a clever tool for their Instagram bio, lnk.bio, which allows you to link to multiple web addresses so users can find the content they're looking for straight away, improving user experience and driving more traffic to your links. Later and Linktree are also good tools for this.

@artsedlondon, artsed.co.uk

King’s Ely 

This is a brilliant example of a creative way to promote an open day. King’s Ely created a YouTube video called ‘A Day in the Life of a King’s Ely Student’, which shows prospective parents and pupils what to expect from the Cambridge-based school in a fun and engaging way.

The school then shared the video to their Facebook page, with a call-to-action and direct link to reserve a spot at one of their autumn Open Events. Finally, they’ve used a number of relevant hashtags so the post reaches a wider audience.

facebook.com/KingsElyOfficial, kingsely.org

Cumnor House

Cumnor House School in Sussex’s Instagram page is clearly in-line with the school’s red and white branding. By focusing on a colour scheme, everything looks neat, cohesive and visually appealing, which is important for making a professional first impression.

As well as standard images, the school has included different types of graphics to appeal to prospective families, like testimonials from a current parent and an explanation of ‘The Cumnor Way’, the school’s values. This immediately informs prospective parents about the type of learning environment their child would experience.

@cumnorhouseschool, cumnor.co.uk


Merchiston School has several Twitter accounts for different departments - for example, there's one for sports, the library and sixth form - but their Merchiston News account keeps parents and pupils alike up to date with the school's events.

Video content is hugely important. In 2019, the average person spent an estimated 84 minutes a day watching videos online, which is set to rise to 100 minutes every day in 2021. Merchiston's video called 'What have you enjoyed about Merchiston so far?' shows pupils talking about everything from seeing friends to delicious lunches. Not only does this lighthearted content put parents at ease that their children are settling back in well, but it shows prospective parents how much pupils enjoy attending the school.

@merchinews, merchiston.co.uk

If you're inspired by these school social media accounts and would like help with your school's marketing, get in touch.

How to effectively communicate with parents

Effectively communicating with parents has always been important, but it’s now more crucial than ever. Due to Covid-19, parents are extra worried about health and safety, and may have questions about the ‘new normal’ we are all facing.

Both day and boarding schools should always keep parents informed about everything that’s going on, whether it affects the whole school or just their individual child.

But how do you address these concerns and communicate well, even if the parents are based internationally? Here are Digithrive for Schools' top tips for communicating with parents in the current climate.

Top tips: Communicating with UK-based and international parents

Post on social media

Posting regularly on your school’s social media channels is a great way to communicate with prospective parents. As it is a public medium, social media is the place to shout about your school’s achievements, whether it’s excellent exam results, an exciting project or a sporting victory. Social media scheduling programmes like Hootsuite are incredibly useful, as you can bulk schedule content in advance and choose the exact time and date for it to be posted. 

Keep your school’s profiles looking professional with sharp images that are in-line with your school branding. That doesn’t mean you can’t post candid moments, but make sure that they are taken with a good quality camera. Encourage parents to follow your social media accounts and post at least 2-3 times a week, and soon enough you will have built an online community that adds an extra dimension to your school’s communications.

It is also important to create a private Facebook group for parents, as not everyone is comfortable with images of their child being shared publicly on social media. A private Facebook group provides parents with a safe, discreet place to communicate with each other and staff. You have the ability to approve who joins the group, to make sure they are actually a current parent. This adds an extra level of security and allows you to freely post information that you only want parents to know, as well as more candid, casual images and videos of children.

Send email newsletters

Social media is fantastic, but email newsletters should not be overlooked. Not all parents have social media, and you don’t want them to miss out on important announcements. Plus, social media is better for visual, snappy and informal content, whereas emails are better for longer, more detailed and formal content. Both are key to successful communication.

You should have a school email newsletter that you send out to parents at least every month (if you don’t, read this). It may include a note from the Head, extra-curricular news, dates for the diary and other important information. 

Segmenting data is extremely important for school mailing lists. By dividing your newsletter subscribers into categories, for example by year group, you can send them personalised emails that are relevant to them. For instance, while parents of year 11 pupils should be kept up-to-date with the latest GCSEs news (e.g. coursework deadlines and revision clubs), this wouldn’t be relevant for year 8 parents.

Frequently update the website

Your school website will often be the first port-of-call that prospective and current parents alike turn to for information. Make sure the site is regularly updated and accurate so parents are clear on everything they need to know, from how to contact the school to upcoming open days.

You should also have a school blog or news section on your website. This doesn't have to create a lot of extra work for you - after sending out your email newsletters, you can repurpose the newsletter content on your school website, which allows prospective parents to see the impressive news too.

Schedule digital meetings

Due to the Coronavirus pandemic, teachers and parents are not able to communicate in-person in the manner that they used to, for example open days are now mostly either private tours or virtual open days. 

Hosting regular virtual meetings between school staff and parents is a great way to keep them up to date with their child’s schooling and address any questions and concerns they may have. Both group meetings, where the Head or another senior staff member addresses lots of parents, and one-on-one meetings to discuss individual grades and progress, are an effective way to communicate during the pandemic, particularly with parents who are overseas.

After the meeting, send an automated follow-up email thanking them for their time and check if they have any further comments or questions.

Listen to feedback from parents

It’s important to give parents a chance to have their voices heard. Read our guide to online review management for schools and how to increase good online reviews for more. Not only will good online reviews improve your search engine rankings, but it shows parents that you are open to feedback.

All reviews and comments, both online and offline, should be listened to and treated with respect. Rather than making excuses, or trying to change the parent’s mind, show that you have taken their comments on board and that the school will take steps to justify the matter, or at the very least, discuss it.

To find out more about how Digithrive can help with your school’s communication, book a consultation now.

Benefits of facebook advertising for schools

The benefits of Facebook advertising for schools

Facebook is one of the most popular ways to engage with parents and promote your school to prospects. It is simple, fast, and effective. Never before has it been easier to update families with news and events through the use of your page.  However, if you want to increase your online presence even further, consider using Facebook advertising. This paid-for service offers you the best chance of attracting parent’s attention in an overcrowded marketplace. In this article, we will discuss the four main benefits of Facebook advertising for schools.

Why Schools Need To Use Facebook Advertising

  • It's great for outreach
  • You can target your ideal audience
  • It's highly personalised
  • It's cost effective
  • It's data driven

Read on to find out more about Facebook advertising for schools.


Facebook is the largest platform on the internet. With over 2.45 billion monthly users, it dwarfs all other social media. To put it in comparison, Twitter is the second biggest with 330 million. It is also boasts a diverse audience; people from all age groups log in to spend an average of 18 minutes a day on the site.

Placing a paid advertisement on Facebook gives your school the opportunity to be seen by a large number of people. It also reinforces your image as a trustworthy brand since you are appearing in a place that they go daily to engage with family and friends.  This goes towards explaining the findings of a recent study that showed that 52% of consumers were influenced by Facebook when making both online and offline decisions.

Targeted Audience

One of the main benefits of Facebook advertising is that is allows you to target specific audiences.  When setting up your campaign, you can decide which users with particular geographic backgrounds, ages, and interests you want it to appear to.  This helps to focus your marketing on those most likely to respond to it. Use our persona tool to work out what type of people your advertisement should be trying to reach.

Facebook ads are also adaptive. The images that they display change according to who is viewing them. If a prospect displays an interest in arts on their profile, for example, then Facebook will show an arts-related picture. This means that your marketing is more likely to grab their attention and thus be more effective.

Highly Personalised

Facebook advertisements are one of the most modifiable forms of marketing on the internet. Their basic components can be specially tailored to meet your requirements. With every advert, schools have the option to put in their own imagery.  This is important because studies show Consumers are significantly more likely to think favourably of ads that emphasise photography over ads that emphasise text.

Facebook adverts also offer you the choice to display a Call to Action. CTAs are buttons that ask the user to engage with the campaign in some way. This could be by taking a quick survey or visiting a page on your school website. By adding in an element that they can interact with, your marketing immediately becomes a lot more memorable.

Cost Effective

Another key draw of Facebook advertising is that you can adapt it to fit around your budget. They offer cost-per-click (CPC), cost-per-thousand (CPM), and Optimized CPM (OCPM) methods to its advertisers. These are some of the most effective marketing strategies out there. A school can further decide on spending limits for a single day, allowing you to keep track of every penny spent.

We hope you enjoyed learning about the benefits of Facebook advertising. To read more of our guides for schools, click here.

Book a meeting with Digithrive for Schools

tools for school social media managers

6 Must-Have Tools for School Social Media Managers

Social Media has changed the world. With nearly half the planet’s population being a member of some form of online community, it is an amazing way to attract new students and engage with parents. The only issue is that is can be ever so time-consuming. However with these six incredibly useful tools, school social media managers can easily improve performance.

6 Useful tools for school Social Media Managers

Schedule social posts: Later

If time is of the essence, Later is a handy social media marketing platform that lets you schedule your Instagram, Twitter, Facebook, and Pinterest posts. It works by using a drag-and-drop calendar to plan upcoming posts and see at a glance how your feed will look. Their analytics feature also helps you figure out the best time to post and which hashtags to use.

Prices from $9/month, later.com

Create Instagram stories: Unfold

The Unfold app provides users with beautiful templates for Instagram stories. It allows you to share with your followers creative, visually appealing marketing that will stand out on social media. Their collaging tool is particularly good for showcasing lots of images at once.

Free, unfold.com

Edit images: Lightroom

The visual image rules social media. That is why Adobe’s Lightroom is a necessity when it comes to producing online content. The service allows you to edit photos with a variety of tools from filters to photoshop, letting you ultimately create the perfect images to illustrate your school's branding.

Prices from $9.99/month, lightroom.adobe.com

Correct images: Retouchup

If technical savoir-faire is not your forte, check out Retouchup. This website is so easy to use when it comes to editing photos, you don’t even have to do the work yourself. To use it, simply submit a photo to be fine-tuned and one of the site’s experts will get it back to you within 24 hours. They can do anything from basic colour-correction to photoshopping people out of an image.

Prices from $0.25 per image, retouchup.com

Graphic design: Canva

For custom graphic design, look no further than Canva. This website provides users with hundreds of easy-to-edit templates for a variety social media platforms. It has never been simpler to create on-brand graphics for your school. Designs include Facebook banners and Twitter posts. 

Free, canva.com

Create videos: Marketing Video Builder

Social Media does not have to be static. With Animoto’s Marketing Video Builder, you can easily create professional-looking videos that will engage with audiences for an extended length of time. The tool is really fast to use meaning that you can have a top-notch clip in a matter of minutes.

Free, animoto.com/business

We hope you have enjoyed reading about these top tools for social media. Read more of our guides for schools here.

To find out more about how we can help grow your business, book a consultation now.

Digithrive for schools

3 tips to attract more students using social media

So your school is regularly posting on social media. But are you reaching your full potential? Social media is a brilliant tool for not only communicating with current students and followers but attracting new ones and engaging prospects that may not have found you otherwise. Here are three social media tips for schools to attract more students.

How can schools attract more students using social media?

There are 3 simple steps. Find your prospects, repurpose content and track your results.

1. Find your prospects

The first step is to work out who your target audience is, which social media platforms they use, and what type of content they want to see. You don’t have to be on every single social media platform - carefully select the ones that will be most effective for your school. You can do this using your personas.

Personas: What you need to know with FREE template!

For example, if you find that your prospects use Facebook, why not do a Facebook video Q&A with your Headteacher, where parents can ask questions about the school? Find out where your prospects are spending time online so you can create the right content to attract them.

You should then conduct social listening to understand the conversations your prospects are having and what their needs are. There are plenty of social listening tools out there to help with this, or get in touch with Digithrive for Schools who can help with everything. By finding out what your target audience's thoughts are on certain topics, you can adjust your marketing strategy to appeal to them effectively.

2. Repurpose content

It’s smart to use content you already have and rework it for social media. No doubt you’ll have put a lot of time and resources into great photos, curriculum descriptions and faculty bios, so why not repurpose these? For example, you could turn a school brochure into an informative blog post and then promote it on social media. Or you could have students and teachers read your school newsletter in video format.

Don’t forget to use appropriate hashtags, tag relevant people and engage lots with other accounts on social media to maximise your reach. You should also tag your school's area in the location settings so local parents and students are more likely to see your post.

3. Track your results

It’s important to track your results so you know what’s working well and what’s not. This way, rather than wasting time on ineffective posts, you can focus on creating content that will garner the best results. Record how many likes, comments and views each of your social posts gets.

Digithrive for School's detailed social reporting lets you drill down to both your recent and scheduled posts, dissecting each post’s success on every channel utilised. Easily accessible, you can also see the ongoing impact of your social campaign through audience growth.

Use tracking links to monitor which social media platforms drive most traffic to your website. This will tell you where to focus your efforts. For example, if your website is getting 50 clicks from Facebook but only 6 from Twitter, this could indicate that more of your audience use Facebook. A tracking link not only tells you which social platform has brought people to your website, but which exact post people have clicked on. For example, a static image with a link on Facebook may get 20 clicks whereas a video with the same information may get 100. This means that your audience finds videos far more engaging, so you should create more of them.

To summarise, having a clear social media strategy will help you attract more students. Rather than posting blindly, find out which social media platforms your prospects use. Then, repurpose the fantastic content you already have to suit social media. Finally, track the results so you can reflect and improve on your social media strategy.

Want to know more about social media management? Find out here, or book a call with one of our digital experts.

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The best time for schools to post on Instagram

Better content equals more engagement, right? Unfortunately not. You can put lots of time and effort into crafting social media posts, only to find they underperform. That is why it is important to post when your audience is most active on Instagram. It gives your content the best chance of being seen and therefore interacted with. If you are not sure where to start, here is our guide to the best time for schools to post on Instagram.

When is the best time for schools to post?

First of all, it is important to note that there is no one-size-fits-all answer to the best time to post on Instagram. It is going to vary from school to school, depending on your audience. Think about your audience’s habits: what time do they wake up? What are their working hours? Think about the purpose of your school’s Instagram page. Is it to raise awareness about your school? To attract new students? To communicate with current parents? All of this should inform your social media strategy and when to publish content.

Since the start of the Coronavirus pandemic, some schools have found it difficult to see a pattern in their audience's social media usage. This may be down to disturbed routines and new schedules, for example as working from home is now more common, people may be waking up later as they don't need to commute. Therefore, they don't check their social media until later on in the day, and aren't scrolling while on the bus or train.

The most sensible approach is to do some research and test posting at different times, recording how many likes, comments, and views each post receives. From this, you can work out the average best time. You can also look at your Instagram analytics. Go to the ‘Insights’ tab on your profile and click ‘Audience’. This page will tell you the times that your audience is most active. For more on how to create a social media marketing strategy, read our handy guide.

If you’re stuck for time or want some statistics to back up your strategy, here is what social media management platform Sprout Social found:

Cheat sheet

Sunday: 10am-2pm
Monday: 9am-5pm (Engagement peaks at 11am and 2pm)
Tuesday: 8am-6pm, *7pm
Wednesday: 5am, *11am-3pm
Thursday: 5am, *11am-4pm
Friday: *5am, 9am-10am, *11am-1pm, 2-4pm
Saturday: 9-11am

* = particularly high levels of engagement

Let’s talk about these results. In general, posting between 9am and 6pm Tuesday to Friday will give you consistent engagement throughout the week. However, there are a couple of popular times that you may want to test out. For example, posts at 5am midweek had high levels of engagement. This is probably because people check social media as soon as they wake up before work. Sprout Social also conducted research into the best times for certain organisations to post.

The best time for schools to post on Instagram

For educational organisations, such as schools, the best time to post on Instagram is 8pm on Mondays. Engagement was most consistent on weekdays from 11am- 4pm. The worst day to post was Sunday. This makes sense considering schools are closed on weekends and therefore people may not be as engaged with educational content.

To summarise, it is important to research and test different times in order to garner the best results for your school. But overall, the best time for schools to post on Instagram is Monday to Friday during the day.

Want to know more about social media management? Find out here, or book a call with one of our digital experts.

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How to use social media to promote a virtual school open day

With over 2.6 billion monthly active users on Facebook alone, social media’s ability to engage and influence audiences cannot be denied. The most successful users of social media are those businesses who serve up content that is relevant and useful for followers and subscribers.  Social media should be an integral part of any school marketer’s digital marketing strategy. Not only is it a means of engaging with current parents and students, but it also offers access to prospective parents who are interested in learning more about what you as a school can offer.  In this guide, Digithrive for Schools takes you through exactly how to use social media to promote a virtual school open day.

A vital part of a successful digital strategy is mapping your upcoming posts on a social media calendar so you have a good mix of content relevant to various persona groups (ie Existing Parents, Pupils & Prospect).

You should also investigate which social media channels best suit the demographics you’re looking to appeal to and how they prefer to digest information.

Once you’ve collated all the information on your virtual open day, make sure there is a dedicated pop-up on your home page and landing page with clear CTAs that you can lead your followers to. This hub will act as the main forum for those looking for information, so make sure it is relevant and provides adequate detail about your open day.

This in turn will allow you to devise a post on your chosen social media channel with bite-sized information. Think about the highlights of your virtual open day. Do parents get a chance to speak to the Headteacher one-to-one? Is there a live Q&A session where prospective parents can hear each others’ views and suggestions? Succinctly mention this in your caption in order to have the biggest chance of conversion. Don’t forget key information like when the open day is taking place and how prospective parents can join. You can hyperlink on a Twitter post, but make sure to update your bio link on Instagram.

Remember, it’s not enough to merely upload a post stating the facts of the virtual Open Day. Consider the reasons why people should give up their time to learn more about your school and incorporate these findings into other posts and stories.

For instance, upload short snippets of pre-recorded videos of the following:

  • Department heads discussing their achievements and curriculum
  • A video from your headteacher
  • A 360 tour of your school and its facilities
  • Videos from pupils talking about lockdown life and digital learning, as well as what higher education institutions they expect to move on to. This is key in conveying to parents how you nurture and help students progress after they’ve enrolled in your school.

In other posts you can also provide:

  • A link to a downloadable/online prospectus
  • A link to a booking system where parents are able to book meetings/interviews with Heads of Houses and other members of the senior team
  • A link to your ‘News’ page, which should be regularly updated as lockdown continues

You can also use Facebook and Instagram to find more leads who don’t already subscribe to your school. Read our guide on using Facebook ads to generate virtual open day leads. 

We hope you found this guide to using social media to promote your school's virtual open day useful.

Digithrive for schools


The power of the hashtag: What you need to know

Don’t miss out on being seen because you don’t hashtag. A Tweet with a hashtag is about 33% more likely to get retweeted and that makes all the difference between #Trending and getting #LostInTheCrowd.

What are the basics of hashtagging?

Turn any word or group of words that are important to your business into a link that can be searched for with the hashtag (#). When you’re hashtagging forget punctuation and space and keep your message clear by capitalising each word #LikeThis, know as CamelCase. 

Hashtagging can help you reach out to your audience by joining a conversation they are already a part of, as well as start a new conversation for your audience to engage with.

How do you hashtag effectively?

It’s a no brainer that using hashtags can help you reach potential new customers, but how can you do this effectively? To start, think about words that people would use when looking for your business and join in on those existing conversations. If you’re lost, a good place to check for ideas would be your competitors’ social media handles - particularly those with a strong following. Look at what they are using but always remember more is less, for both scope and in presentation. Keep in mind to look for Niche hashtags that have more engaged following.

Let’s take a look at an example: “Take a look at our latest collection today! #Trousseau #Bride #WeddingGowns” Is better than “Take a look at our latest collection today! #WeddingBells #WhiteWeddings #Weddings #Brides #Bridesmaids #FloralWeddings #WeddingShopping #Springwedding #WeddingsToday”

Memorise this, K.I.S.S - Keep it Simple Social-Media-User! Hashtag and put yourself in front of someone who’d have never found otherwise. 

Why should I create an original hashtag?

Creating original hashtags gives your existing followers a place to engage with your brand. This helps build social media momentum for your brand and these original hashtags can also be used for promotions, contests, events or general brand awareness. Remember to keep them clear, unique, simple and catchy. No one’s going to remember or use a complicated hashtag. 

Imagine if Coca-Cola’s classic #ShareACoke Hashtag was #GoBuyACokeTogetherAndDrinkIt - would it be popular? An original hashtag gives your audience something to talk about and interact with your brand on a personal level.

Where should I hashtag?

The rule is not ‘one hashtag fits all’, each platform has a different and unique function so take your time and do your research on what platforms you think work best for your business. Each platform has an unsaid rule of how many hashtags are acceptable, Facebook posts get greater engagement with only one hashtag but Instagram posts with about nine hashtags perform better.

Make your words matter and connect with both potential & existing customers using hashtagging. 

Want to know more about social media management? Find out here, or book a call to with one of our digital experts. 

social media

How to Engage Your Audience Through Social Media

Did your social media traffic skyrocket at first but is falling flat nowadays? Don’t sweat it. A lot of hours and hard work have gone into perfecting the use of this not-so-secret weapon.

We all start with zero readers and zero traffic anyway and anyone can write a blog but it's what you do with it afterwards that counts.

Once you perfectly understand how Facebook, Google+, Twitter, Pinterest, and Instagram strategies work and which can benefit your business best, you will be an expert at handling them and many other factors mentioned down below.

Facebook, Google and Twitter

What works: Images, videos, calls to action, industry-related content, general share-worthy content.

What doesn’t work: Lengthy content, bland content, poor business/related/share-worthy balance.

Videos and images, which are mostly used for redirecting consumers to your website, are essential to catch the eye of social media readers, though video works a little better to hold the reader’s attention.

The main ways to get traction with your blog, to get your readers to back up your business is:

  • Get them to go straight to your website or store
  • Get them to like and follow
  • Get them to share your content

Let’s illustrate that with a few examples :

Three people see your business posts about a “2 for 1 sale”. These posts just likely to be seen, and not shared. Once people start liking and sharing your posts, you’ll start to see new eyes on your page. In the case of a fitness coach, for example, try and get your readers excited to see and share those workout tips and you’ll have a better chance that someone who needs trainer will come across them.

Once you’ve gained the attention of your readers with a photo or video, a call to action is the ideal way to guide them to their next step. That being said, calls to action can be used for almost every type of post. These posts may not lead your reader straight to your website, they will, however, get you more likes and shares.

Packaged in with the importance of shared content is the name of your business. Every time your post is shared, someone new has the chance to see you.

That’s brand-recognition!

On the other hand, lengthy content, bland posts, and a poor balance of business/industry/shareable don’t work well on these media channels. People do not have the attention spans to read posts that are more than a couple of lines long.

Keep them short and concise! Don’t post bland, filler content like, “Happy Friday!” unless people have a reason to share it. “Happy Friday, here’s a hilarious cat meme” can improve brand recognition, but only if shared - use humour to your advantage.

Try to find your balance between business and shareable content.


What works: Images, videos, industry related content, general share-worthy content.

What doesn’t work: Lengthy content, bland content, business-related content, long texts.

Pinterest is ALL about pictures. People usually go on Pinterest to look for creative ideas. If your business provides projects, how-tos or even the means with which to make ideas happen.

For example, a hardware store will greatly benefit from Pinterest: once people get the ideas from you, they’ll come into your store to buy the necessary tools to get the job done! (Remember, brand-recognition!).

The best use of Pinterest includes non-business related content. Show people ideas that may lead them to your business, but don’t try to sell them right then and there.

Last but not least, the text attached to Pinterest posts is often ignored, so any applicable text should go into an infographic displayed as an image. That isn’t to say that you shouldn’t use any text. Although a small headline or message will suffice here.


What works: Images, video, projects.

What doesn’t work: Mostly everything else.

The whole point of this platform is to get users to follow you and talk about what you have to offer. This works best for restaurant accounts because your customers can post images of your food for their friends to see. This also works great for accounts posting about home improvements. Here, your business can post projects and progress pictures of what you’ve been working on. Seeing these images and sharing them can work well to compel the reader to seek you out.

Do not dismiss the reviews!

Now that we’ve covered the main social media channels, let’s discuss other ways they can be used. Facebook, Google, and other media channels support reviews. Reviews play a big role in a business, as they can make or break it. 92% of consumers now read online reviews and star rating is the number one factor used by consumers to judge a business.

You may be thinking “I can’t control what people rate my business”, and you’d be right. However, you can control how you respond to people. You can turn around even the angriest rater by replying to their review in a quick and professional manner. Check out our articles about how to respond to positive as well as negative reviews.

Listen to Your Audience

Social Media Listening is the process of monitoring digital conversations to get a better hold of what customers are saying about your business. This is ideal to identify your customer's pain points and responding to their questions and complaints.

This phenomenon is bigger that social monitoring. The difference can be explained with this simple quote : "Monitoring sees trees; listening sees the forest".

The short and sweet of this is that you need to be researching your competitors and your peers. What are people talking about, liking, and sharing, and how can you get in on it? You’ll want to shape your social media strategies around what’s getting the best traction everywhere else. Get researching!

Increase the Quality and Quantity of Your Website’s Traffic

The importance of SEO should not be ignored. When you search for your business’ name or keywords related to your work, how high on the results page does it appear? The more you and your readers are mentioning your name and other keywords in relation to your business, the better your SEO results will be.

Finally, Measure your Results in The Long Term

Finally, take a step back and look at what you’re doing. Naturally, you’ll want to look for what’s working and what isn’t. Whether you’re counting likes and shares by hand or using Google Analytics to track the information for you, understanding your trends may just be the most important part of the process.

Find out more about social media and how it can help grow your business, book a consultation now.