There are over 1.56 billion users active on Facebook everyday and over 4 billion active users globally. This means there’s plenty of real estate to cover to help your business grow. This is where Facebook Paid Ads come into play and we’re going to show you how to get the most out of them.
Facebook Paid Ads are a simple and cost-effective strategy for your business to reach a specific demographic. According to Facebook, “With Facebook Ads, you can create targeted ads to reach different audiences and meet your business goals.” It seems pretty straightforward, but let us elaborate. You can promote your custom ads and content to reach an audience of your choosing. What’s more, you can use the ads to collect data that will help you improve the ads to increase their efficiency.
When building your ad, there are a few important factors to consider:
Your demographic
Deciding what audience you want is one of the most important parts of optimizing your ad and reaching people who will want to follow your page. Choosing a broad range can be effective for some businesses, but you’re much more likely to see results by narrowing your terms.
For example, let’s say you’re selling video games. You will want to target men and women between the ages of 15 and 40 with interests in video games (obviously) and entertainment since that’s where your customers are likely coming from. If you’ve optimized your audience to your business.
A persuasive message
Your Facebook Ad has limited space, so make sure you’re saying exactly what needs to be said and get right to the point. Are you offering a deal? Hosting an event? Showcasing products? Make your message clear to your audience and give it a call to action! Don’t forget to add an image, too.
Ads with photos are much more likely to attract attention than those without and they are more helpful; when people read information, they’re likely to remember only 10% of that information three days later. However, if a relevant image is paired with that same information, people retained 65% of the information three days later.
Keep it Fun and Fresh
The more, the better! You should definitely consider making two ads instead of one so you can have multiple sets of analytics. You can then determine which ads work and which don’t. But be aware, even if you find your ads are working well, it is still essential to switch them up every once in a while so the message doesn’t stagnate. People get tired of seeing the same thing over and over again, so keep it fresh!
You’re now all set! Facebook Ads are a great way to get your products and services in front of potential customers. Facebook has some great resources to help you get started. Even a low ad budget each month can help you attract new customers and find new business. Although Facebook advertising is extremely important, creating and running ad campaigns can be a time-consuming project. Consider using our paid advertising service, and with our reporting, you’ll be able to clearly see the ROI and what you’re getting for your money.
More: 5 Reasons You Need Instagram for Your Business
To find out more about paid ads and how they can help grow your business, book a consultation now.