If you’re looking to create the best user experience possible, search engines are the way to go. Users rely on search engines because they provide the most relevant, clear and useful information based on the user’s search terms. The users also feel in control. According to Pew Search Centre, at any given day, 56% of internet users use search engines. And 87% of them say they have successful search experiences. In fact, the better user experience you create, the better the chances that that search engine will reveal your pages and your search ranking is higher. By practicing good search engine optimisation (SEO) habits, you can gradually work to increase your Search Engine Results Pages (SERPs) position.

Here are our top SEO practices to ensure SERP success.

1. Relevant Keywords or Key phrases:
Pick the most relevant words that best describe your business or services. To save time, you can use a Keyword Research Tool that can help you determine which words will help attract the most visitors based on popular search terms. These tools will give you lots of different keyword ideas you can choose from.

2. Catchy Title Tags:
Title tags are displayed on the search engine results pages. Their role is to describe what your website is all about, so they should be accurate and concise. If you want to be displayed well on the search engine results pages (SERPs), you should limit the title tag description to 55 characters. Keep title tags descriptive yet short to help crawlers and users determine the relevancy of your page. They are what the user first sees and what attracts their attention, pushing them to click, or not, through to your pages.

3. Keywords at the beginning of title tags:
Google puts more weight on the start of the title tag, so try to keep the keywords at the beginning.

4. A Killer Meta Description:
The meta description appears under the title tag on SERPs and gives users a chance to briefly learn about your company before clicking into your site. It is the search snippet that convinces users to click. Your meta description should be descriptive and appealing but not too long, aim for a meta-description length of 150-160 characters.

5. Good Quality Sitemap:
In short, sitemaps are used to simplify the navigation of a website. They are composed of the website’s structure, with the links to all the important sections and subsections. Make sure your website’s structure is up-to-date and easy to navigate. The better the site structure, the easier search engine crawlers can find and index pages. Aim for a three-click rule : customers should find what they need on your site in three clicks. As always, in this digital age, you can use a sitemap creator to generate a map in a few minutes.

6. SEO-friendly URL Structure:
URLs, or web addresses, are one of the most basic but important elements of both SEO and User Experience. They help search engine bots but also human users figure out page topic and relevancy.

These are the main rules to creating the best URLs for maximum SEO :

  • Top Level Domain : using “.com” instead of “.biz” or “.pro”
  • Keep your URLs short (3 to 5 words) and include your keyword in it
  • Seperate the words in your URL using “-” instead of “_”
  • Use static (lowercase letter) words rather than numbers
  • HTTPS! Online security is a big deal nowadays

7. Outbound Links Improve Your Blog’s Ranking :
Outbound links are links on your site that redirect you onto another website. Most, if not all, websites have outbound links. In SEO, understanding and using outbound links is one step forward for your on-site optimisation. Regularly referencing and linking reputable and reliable sources shows that you’re a helpful internet information steward who is willing to share pagerank. On the internet, helpful sharing is caring.

8. Speed Up Your Website:
Search engines do not like slow pages as they know that users will not wait long for a website to load. 47% of visitors expect a website to load in 2 seconds or less, and 40% of visitors will leave your website if the loading process takes more than 3 seconds. To help you analyse your website’s load speed, you can conduct a free website loading test. This test can help you make your site faster by identifying what about your webpage is fast, slow or too big.

9. Social Media:
Try to be as active as possible on all relevant social media platforms. Social media marketing plays a big role when trying to manage your online reputation. Strive to get the most likes, shares and links.

10. Video:
Users can find your business more easily if you share relevant and helpful videos on sites such as Youtube, Vimeo, DailyMotion etc.

11. Link Outreach and Get Backlinks:
Earn backlinks (incoming links to your webpage) by conducting PR content to get others to read your pages and link to you. The more quality backlinks your web page has, the more authority it has, and the more search engines will deem the page as relevant and useful.

12. Forums and FAQs:
Answering questions in forums, communities and FAQs, if done properly, can help to build your reputation as an industry expert. It relieves some of the burden on customer service, improves SEO and site navigation. It can also a possible opportunity to include your website or blog link if it is relevant to the answer.

Afterwards, it is crucial to perform a local SEO audit for your business. Find out more about Local SEO and how it can help grow your business, book a consultation now.