Case study

GDST (Sydenham High School)

Sydenham High School, GDST, is an independent day school for girls aged 4-18 years.
Set in the leafy suburbs of South East London, the school was founded in 1887 by the Girls’ Public Day School Trust.

Top line results

309,334 impressions

84 admission leads & enquiries

2,833 click throughs

“We worked with Digithrive on our series of AW19 open days and through their full marketing strategy, coupled with our own marketing efforts, we have had the strongest year to date.”

Laura HooperDirector of Marketing & Communications, Sydenham High School

Brief

Sydenham High School were looking to increase attendees to a variety of open days, and wanted to appeal to parents wishing for a well-rounded, independent education for their daughters, from the age of four through to eighteen.

Goal

Sydenham High School had three main goals: to raise brand awareness for their school, increase registration numbers and admissions, and to improve their online reputation and listings.

Challenges

The main challenge was catering to such a large target audience. Sydenham High School had multiple open days across all year groups, so we created highly targeted and varied content to appeal to parents with children of specific ages.

Solution

Digithrive offered Sydenham an all-encompassing marketing solution. We utilised content marketing, writing content built around the school’s ethos to appeal to parents looking for this type of education for their child. We then amplified this through social targeting to encourage leads for the open days. These leads were then nurtured through phone and email marketing to ensure that potential parents continued through the sales funnel.