Case study
Micralite
Micralite is a British brand that provides high performance products built with family adventure in mind – whatever that means to you. Whether it’s a walk in the park or a trip abroad, Micralite strollers, travel cot and accessories make travelling with kids easier – so you can focus on the fun stuff.
Top line results
48,719 reach
96,361 impressions
Brief
To target urbanite, adventurous and trendy new parents who love exploring and taking their kids with them whilst doing so.
Goal
To publicise new products and brand awareness.
Challenges
Micralite struggled to attract and engage with that urban market as it is highly competitive and niche. There are also many well established brands that create products for a similar demographic.
Solution
Digithrive decided to employ clever data segmentation techniques using our own audience data from the Absolutely Mama platforms. With this we were able to produce effective campaigns and target hard-to-reach audiences. The carefully crafted content truly conveyed everything that Micralite was about,including their ethos and goals.
Services utilised
Content Marketing
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