Case study

Maida Vale School

Maida Vale is a co-educational independent senior school for students aged 11-18 years.
The school is located on Saltram Crescent and opened in September 2020.

Top line results

115 open day sign ups

79 open day attendees

12 confirmed admissions

"We appointed Digithrive to create a full marketing strategy across their print and digital platforms, for the launch of our new senior school. We could not be more pleased with the results! Many enquiries have come through from their campaigns and our September 2020 school launch is set to be a thriving success."

Sophie HillMarketing Manager, Maida Vale School

Brief

To help publicise the launch of a brand new independent, co-educational senior school opening in London next year. Part of the Gardener Schools Group, Maida Vale is the fourth opening after Ravenscourt Park Preparatory School, Kew Green Preparatory School and Kew House School.

Goal

To promote the school and increase brand awareness around the launch, while receiving admissions for 2020 entry.

Challenges

To promote the school while making potential parents aware of its ethos. Maida Vale has an innovative outlook with a focus on pastoral care and is looking to attract parents want a more holistic approach to their children’s education.

Solution

Digithrive offered Maida Vale a well-rounded marketing package. Paid advertising was utilised to generate a large volume of enquiries and leads for their launch events and upcoming open days. We created useful and relevant content for prospective parents and along with the Local SEO app, this provided Maida Vale with increased brand awareness. Reputation Management was used to improve their standing in the market.