Case study
Kinleigh Folkard & Hayward
KFH have been at the heart of London property since 1977 and it has grown into one of the Capital’s most successful property services groups.
Top line results
51,422 Reach
126,170 Impressions
*These results were achieved over 4 campaigns.
Brief
KFH wanted to target and attract a new audience online- young families who were looking to upsize their homes.
Goal
To increase their brand awareness and engagement for this specific audience.
.
Challenges
KFH were struggling to find the right platforms in order to reach this new audience.
Solution
To utilise Digithrive’s authoritative, well-established digital marketing platform, Absolutely Mama – that produces relevant and engaging content for affluent mums – to target KFH’s ideal audience.
Digithrive devised a content-led campaign, creating a series of six carefully crafted and useful articles which answered the main issues that young families find themselves asking when moving home or upsizing.
The campaign led to an increase in their brand equity and helped establish their authority within the market of affluent London home owners with young families.
Services utilised
Content Marketing
Paid Advertising
Want to know more about our work? Read more of our case studies here.
Learn more about our services.