Case study


Joie offer a range of luxury parenting products including pushchairs, car seats, travel cots, highchairs and soothers.

Top line results

*These results were achieved over a 6 month campaign.

651,930 impressions

Reach of 254,408

17,347 campaign conversions


Joie were looking for an agency that could provide them with a diverse range of marketing tools in order to promote certain products and ranges from the Joie brand.


To achieve cross-platform exposure and promote specific products from their ranges, thereby increasing overall brand awareness and sales.


Joie found it difficult to reach their ideal audience, who had high intent, across multiple platforms.


An all-encompassing marketing campaign was devised, implemented and refined by Digithrive across our Absolutely Mama Facebook, Instagram, website and newsletter. Throughout Joie’s campaigns, we targeted a highly relevant and engaged audience in order to promote Joie’s products effectively.

Our in-house specialist editors created high quality, relevant content, which we amplified through our owned and bought audiences. Each campaign focused on a different product and with our regular, proof-of-performance reporting, Joie were able to see which products were doing best with their ideal audience.

Services utilised

Paid Advertising
Content Marketing

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