Case study

Joie

Joie offer a range of luxury parenting products including pushchairs, car seats, travel cots, highchairs and soothers.

Top line results

*These results were achieved over a 6 month campaign.

651,930 impressions

Reach of 254,408

17,347 campaign conversions

Brief

Joie were looking for an agency that could provide them with a diverse range of marketing tools in order to promote certain products and ranges from the Joie brand.

Goal

To achieve cross-platform exposure and promote specific products from their ranges, thereby increasing overall brand awareness and sales.

Challenges

Joie found it difficult to reach their ideal audience, who had high intent, across multiple platforms.

Solution

An all-encompassing marketing campaign was devised, implemented and refined by Digithrive across our Absolutely Mama Facebook, Instagram, website and newsletter, for the duration of Joie’s campaigns. We targeted a highly relevant and engaged audience in order to promote Joie’s products effectively.

Our in-house specialist editors created highly engaging and relevant content, which we then amplified through our owned and bought audiences. Each campaign focused on a different product and with our regular, proof-of-performance reporting, Joie were able to see which products were doing best with their ideal audience.

Services utilised

Paid Advertising
Content Marketing

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