Case study
Hauck
Hauck is a family-run business with a ninety year legacy. Their collection offers parenting products including buggies,
high chairs, car seats and accessories. Since 1992, their products have been available in over 86 countries.
Top line results
Reach of 71,870
4,217 campaign conversions
Brief
Hauck were looking to increase their brand presence and raise their levels of engagement with women who were either pregnant or had children aged six or younger.
Goal
To increase brand awareness and drive traffic to the Hauck website.
Challenges
Hauck were looking for new ways to specifically target parents around the UK as a whole, while complementing their existing, more traditional marketing.
Solution
While Hauck had already advertised in Digithrive’s Absolutely Mama print title, we devised a strategy that would tie in both traditional and digital marketing tools to create a holistic marketing campaign. We created a tailored, entertaining content piece that was fully search engine optimised and then uploaded to the Absolutely Mama website. We then distributed it across our various social media platforms before providing Hauck with easy-to-understand reporting.
Services utilised
Paid Advertising
Content Marketing
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