The Schools Marketing Blog
Expert advice, research, how-tos, and insights—all to help you level-up your schools digital marketing skills. Sign up to our newsletter for the latest trends and top tips straight to your inbox.
How to create a successful virtual Open Day campaign
Once you've planned your virtual open day, how do you spread the word? Here's how to create a brilliant digital Open Day campaign.
A Guide to Twitter for Schools
Here's how schools can boost Twitter engagement, and why the platform is so important for getting more leads.
Full STEAM ahead: 6 top schools share their curriculums
STEAM in schools stands for Science, Technology, Engineering and Mathematics with Arts. Here’s an insight into six top schools and their STEAM strategies.
3 Examples of excellent school websites
Why having a good school website is so important, plus three inspirational examples.
Brand identity for schools: why it matters
Why a strong brand identity for schools is so important, plus three examples of schools who are doing it well.
Print vs digital marketing: when schools should invest
In this guide, we explain when to focus on print advertising, and when to focus on digital advertising throughout the school year.
Lessons from Lockdown: 6 top schools reveal all
Recent months have been an extraordinary chapter for education - here, six schools give us their impressions of the lessons learned from lockdown.
4 Examples of schools with excellent social media profiles
What does a successful social media channel look like? We’ve found five schools who are doing it right, whether it’s beautiful Instagram feeds, frequently updated Twitter accounts or innovative YouTube videos.
How to effectively communicate with parents
Here are Digithrive for Schools' top tips for communicating with both UK-based and international parents in the current climate.
How to re-engage old Open Day leads
Here are Digithrive for Schools' top tips to help you achieve new admissions through email remarketing
The benefits of Facebook advertising for schools
Every school looking to increase admissions should be using Facebook ads. Here are some of the benefits of Facebook advertising for schools.
Informational Marketing for Schools
50-80% of online searches are looking for information; Here's how schools can use informational marketing to answer parents' questions.
5 Examples of Outstanding School Adverts
The most successful school marketing campaigns use both digital and traditional methods. Here's how to create fantastic school print adverts.
7 Ways Schools Can Improve Website User Experience
Creating a clean and efficient interface is vital to engage with parents. Here are 7 ways to improve your school website user experience.
6 Must-Have Tools for School Social Media Managers
From creative apps to scheduling programmes, here are eight incredibly useful tools for school social media managers.
How to improve your school’s local SEO
Local SEO is an important marketing strategy for keeping your school relevant online. Here's how to improve it.
A guide to online review management for schools
Want to improve your school’s digital reputation? Here's everything you need to know about Online Review Management for schools.
How good reviews can increase school admissions
Positive reviews are integral to a school's reputation, and can affect admissions. Here's how to increase good online reviews for schools.
4 Tips to improve your school’s PPC performance
Pay-Per-Click (PPC) advertising campaigns are a great way to target your specific audience and increase traffic. After putting hard work into creating these marketing tools, however, it is still important to track their efficiency and enhance their performance. In this article, we discuss four tips to improve your online campaign.
6 easy content ideas for schools
You may not realise, but you already have lots of useful resources to turn to for easy content ideas for your school’s website.
Improve your school website’s SEO in 5 quick steps
Here are 5 quick and easy things you can do to improve your school’s SEO right now.
3 tips to attract more students using social media
Social media is a brilliant tool for engaging new prospects. Here are 3 tips for schools to attract more students using social media.
4 benefits of print advertising for schools
As the world is becoming increasingly digitised, it is easy to forget the benefits of printed media. Here are four advantages to using print advertising for your next school campaign.
Create a school email newsletter parents will actually read
Email newsletters are a brilliant way to communicate with parents, share school news and success stories and move prospects further along in the journey towards enrolment.
The best time for schools to post on Instagram
When you post on social media can have a huge effect on engagement. Here is the best time for schools to post on Instagram.
How to boost school enrolment by segmenting data
There are many benefits to segmenting data; in this blog, Digithrive provides top tips on how to boost school enrolment by segmenting data.
How to use social media to promote a virtual school open day
Planning a virtual open day for your school? Here's Digithrive for School's tips on how to promote it on social media.
3 clever emails to increase open day attendees and admissions
Looking for ways to increase open day attendees and admissions for your school? Try sending these 3 clever emails to prospects.
6 Essential videos for your school’s website
Did you know that video content is favoured by readers AND search engines? Ensure you are capturing interest by having these 6 videos.
How to create an SEM strategy for your school
In this blog we discuss search engine marketing (SEM) which includes search engine optimisation (SEO) and pay-per-click advertising (PPC).
What schools should ask on forms and landing pages [with examples]
In this guide we look at mandatory fields as well as other fields schools should ask on forms and landing pages.
How to Generate Virtual Open Day Sign Ups using Google Ads
We take a look at the main 3 methods of advertising on Google Ads: Search, Display and YouTube and show you how to create effective campaigns
Personas: what you need to know [with FREE template]
Customer personas are a great way to analyse your target audience, so you can create content and other communications that are relevant to their needs and desires.
How to Generate Virtual Open Day Leads Using Facebook Ads
In this blog we will explain how to use Facebook to drum up interest for your virtual open day and get real leads.
Working from home for the school marketer
With partial closures of schools set to continue, now is a great time to look into these 5 areas of your school's marketing!
How to generate content ideas for your school’s blog
Marketers who prioritise blogging are 13 times more likely to see positive results - this is because search engines love fresh content!
3 emails to send to improve your admission rates
Email remains special because you can personalise the content for each contact. Find out how to increase your admissions via email marketing.
5 Education Marketing Trends to keep an eye on in 2020
It's important to utilise new marketing tools & keep up with your competitors. Here's the top marketing trends you should implement in 2020:
Top tips for a memorable open day
Read our top tips for a memorable open day, so your school can stand out to both prospective parents and students.
How to keep your school’s marketing running during the holidays
Digithrive share our top tips to keep your schools marketing during the holidays. From software for scheduling to outsourcing...
Five proven ways to improve your school’s marketing
Digithrive share our top five proven ways to improve your school's marketing output, from social media to open events, we have you covered