Case study

Eaton Square Mayfair

Eaton Square Mayfair is an independent, co-educational day upper school for children aged 11 to 18.
The school is located opposite Green Park and is the only independent upper school in Mayfair.

Top line results

6,567% return on advertising spend

£600k in confirmed campaign revenue

95% show rate for advertised open day

"Having worked with a number of agencies in the past, Digithrive is the first to bring us high quality open day attendees with converted student admissions. We are amazed with the results."

Annika YerushalmyDirector of Marketing and Admissions (Schools), Dukes Education

Brief

Eaton Square were struggling to understand the performance of their 2018 PPC and paid social campaigns, which were both set up and managed by another agency. After an initial consultation and review, we recommended a different approach to their digital marketing.

Goal

To increase their digital marketing ROI and to ultimately increase the number of students registered with Eaton Square Mayfair.

Challenges

Eaton Square had previously worked with another agency who did not offer clear, easy to understand results. They wanted a campaign focused on leads and conversions, rather than just impressions and clicks.

Solution

We developed a multi-channel campaign targeting a highly defined and unique audience. By using Facebook pixels we created ‘lookalike audiences’ using the school’s website data which was then layered with our readership data, to create the perfect audience profile to target.