To publicise and attract a new audience to a first-time event with the secondary aim to increase admissions to the various Cavendish Education schools, as well as cementing Cavendish Education’s authority within this market.

To attract 20 sign-ups to the event.

Attracting attendees from a variety of backgrounds to a first time event with a very small marketing team and experience using only traditional marketing efforts.

Digithrive’s authoritative, well-established digital marketing platforms were used to promote Cavendish Education, publicise the event & attract sign-ups to the event. A two-pronged marketing campaign was devised, implemented and refined by Digithrive across their Absolutely Mama Facebook & Instagram handles for the duration of Cavendish Education’s campaign.

The first campaign, a lead-generation initiative, publicised the event by targeting parents who were looking for specialist learning support for their children, and encouraged them to sign up to the event. The second, a content-led campaign utilising inbound marketing tools promoted the school, increasing their brand awareness and establishing their authority within the market, with a secondary focus of attracting attendees to the event.

Cavendish Education

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