Social Media has changed the world. With nearly half the planet’s population being a member of some form of online community, it is an amazing way to attract new students and engage with parents. The only issue is that is can be ever so time-consuming. However with these six incredibly useful tools, school social media managers can easily improve performance.

6 Useful tools for school Social Media Managers

Schedule social posts: Later

If time is of the essence, Later is a handy social media marketing platform that lets you schedule your Instagram, Twitter, Facebook, and Pinterest posts. It works by using a drag-and-drop calendar to plan upcoming posts and see at a glance how your feed will look. Their analytics feature also helps you figure out the best time to post and which hashtags to use.

Prices from $9/month,

Create Instagram stories: Unfold

The Unfold app provides users with beautiful templates for Instagram stories. It allows you to share with your followers creative, visually appealing marketing that will stand out on social media. Their collaging tool is particularly good for showcasing lots of images at once.


Edit images: Lightroom

The visual image rules social media. That is why Adobe’s Lightroom is a necessity when it comes to producing online content. The service allows you to edit photos with a variety of tools from filters to photoshop, letting you ultimately create the perfect images to illustrate your school’s branding.

Prices from $9.99/month,

Correct images: Retouchup

If technical savoir-faire is not your forte, check out Retouchup. This website is so easy to use when it comes to editing photos, you don’t even have to do the work yourself. To use it, simply submit a photo to be fine-tuned and one of the site’s experts will get it back to you within 24 hours. They can do anything from basic colour-correction to photoshopping people out of an image.

Prices from $0.25 per image,

Graphic design: Canva

For custom graphic design, look no further than Canva. This website provides users with hundreds of easy-to-edit templates for a variety social media platforms. It has never been simpler to create on-brand graphics for your school. Designs include Facebook banners and Twitter posts. 


Create videos: Marketing Video Builder

Social Media does not have to be static. With Animoto’s Marketing Video Builder, you can easily create professional-looking videos that will engage with audiences for an extended length of time. The tool is really fast to use meaning that you can have a top-notch clip in a matter of minutes.


We hope you have enjoyed reading about these top tools for social media. Read more of our guides for schools here.

To find out more about how we can help grow your business, book a consultation now.

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