Full STEAM ahead: 6 top schools share their curriculums

STEM plus Arts equals magic, as children make connections that transform familiar school subjects into something creative, practical and vital for the future of innovation. Here’s an insight into six top schools and their STEAM strategies.

What is STEAM in schools?

STEAM stands for Science, Technology, Engineering and Mathematics with Arts.

Looking for marketing inspiration? Here's how to re-engage old open day leads

How six UK schools teach STEAM

Eltham College

STEAM Eltham College

At Eltham College more than a quarter of timetabled subjects are allocated to core science, a subject which has a strong uptake at A level. Alongside the core sciences, the school offers Astronomy at GCSE and students can also study geology right up to A level.

The College has appointed its first specialist scientist to direct learning in the Junior School, helping to foster understanding and enthusiasm. Science Week creates links with other subject areas and a lively Science Society encourages students to present on any topic of scientific interest. Here, interdisciplinary subjects take things further. For example, a Visiting Music Teacher presented on the theremin and laser harp and discussed the physics of music.

With the Gerald Moore Gallery on site, there are endless opportunities to explore science and creative spheres together. Pupil collaborations here have included exhibitions on artists' interpretations of science, while Science Week this year hosted am 'Environmental Crisis' exhibition which was a large-scale collaboration between sciences and arts.

Referencing the arts within the science curriculum helps students to recognise transferable skills and interdisciplinary links. Those that don't see themselves as pure scientists build skills and interest through related areas – from photography to presentations. Students taking on the First Lego League competition have recognised the value of creative problem-solving as well as dramatic presentation.

Co-curricular activities generate enthusiasm outside the classroom. The student-led and organised Rocketry Club met twice a week online during lockdown. Inter-house science activities also inspire – be it the school's Science Society, or GreenPower Club. Design technology (DT) and art have become an essential part of extra-curricular activities, with CAD, laser-cutting and 3D printing helping to put ideas into practice. Peer-group learning and teamwork happens naturally here. In fact, students with practical experience of art and DT are seen as hugely valuable contributors to these science activities. Their knowledge of the aesthetic has also proved critical to the success of school teams taking part in the Galactic Challenge and UK Space Design Competitions – both of which Eltham College won this year.

Kingswood School

Kingswood School STEAM

While STEAM is now being fostered all the way through our schools, starting them young is the approach used at Kingswood School, Bath, which offers education from nursery years up to 18. By the time children move on to Senior School, they understand the potential overlaps between science and arts subjects and can start to forge their own connections.

Every child, from Reception to Year 6, has lessons given by the school's STEAM department. For younger children, the focus is on core skills and knowledge, while from Year 3 onwards lessons take a more cross-curricular approach. Teachers use project-based learning to help children develop skills they can apply to problem-solving situations.

Younger children’s lessons are mostly made up of art, DT, computing and outdoor learning, with science also taught as part of the curriculum. As they progress, science becomes a more discrete lesson. They continue to have art on top of the additional STEM lessons, computing, engineering and DT.

Kingswood has dedicated STEAM classrooms – located on the top floor of the new Tudor Brown Innovation Centre. Creative kit includes a kiln –useful for firing everything from dragons to Tudor roses. Much of the science curriculum is practical, with lessons developed
out of students' questions. Computing and engineering rooms are joined by a connecting door, encouraging a free flow of ideas and experimentation. Among all the equipment on offer the robots are stars, ranging from basic b-bots to Lego Mindstorms for coding fun. A CNC machine lets them design with plastic, wood or metal while the desktop vacuum formers are very useful for the Year 3 chocolate project.

The school, which sits on a huge site surrounded by woodland, has a Secret Garden for nature study and exploration as part of its outdoor learning programme. Leaf identification, roasting marshmallows, making catapults, den building, learning and forging links between science and creativity all happens here.

Hazelgrove Prep School

Hazelgrove Prep STEAM

At Hazelgrove Prep, Somerset, the spark of STEAM is stoked through teaching approaches designed to inspire next-generation engineers, mathematicians, artists and scientists. The curriculum is varied and incorporates the whole range of subjects, with academic and theoretical areas sitting alongside investigative and practical work.

Art and DT departments work together to run multiple cross-curricular projects. From the very-useful-to-young-people ideas such as creating skateboards and recycling fashion to the 'wow' stuff such as kinetic art-inspired hanging mobiles. Head of DT Bonnie Barton says: "Hazelgrove children embrace STEAM wholeheartedly in this way. Creating products that they have designed and made themselves is a highly motivating, tangible experience. Children use large laser cutters from Year 3 as well as 3D printers and a CAD embroidery machine that embroiders their designs at the push of a button". Outdoor activities are another way to keep children inspired and energised by the possibilities of science + arts.

The school holds a festival every year and its recent STEAMFest was filled with drama, including ‘Wonderlab’ investigation stations, animatronic dinosaurs, coding and programming workshops, daily Codebreaker Challenges and a fashion show focusing on upcycling and recycling. Children also worked alongside the e-NABLE Charity in creating a 3D printed hand, learning more its work to create hands and arms for those in need of an upper limb assistive device.

Bonnie Barton says STEAM is both creative and forward-thinking but, most important, keeps children at Hazelgrove engaged. "Running across the curriculum, children develop a genuine love for a range for subjects."

Mayfield School

STEAM Mayfield School

At Mayfield, the East Sussex boarding and day school for girls aged 11 to 18, breadth of education remains at the heart of their approach, with STEM and core arts subjects compulsory up to GCSE level. Uptake of sciences remains strong atA-level stage, too. One key facet of science teaching here is to encourage girls never to think of science as a stereotypically 'male domain', says Head of Biology Rachel Davies. The school focuses on female STEAM Heroes as part of its work to encourage this – from Mme Tussaud to Hedy Lamarr to the even more unsung pioneers, such as computer scientist Sister Mary Kenneth Keller.

There is a strong tradition at Mayfield of pupils going on to fields such as veterinary and medical, but that doesn't stop them pursuing their creative interests – or seeing intersections –with the arts. Rachel Davies cites one of their students who, with the aim of being a surgeon, learned loss of manual dexterity is becoming a problem in the surgical field. As a result, she has successfully combined hard sciences with ceramics at A level in order to add to her skillset for her future career.

The school's STEM Club is thriving. Rachel Davies says they find all young people have an innate sense when it comes to areas such as coding and robotics. There is a strong practical bent in much of their work, finding solutions to design problems and considering big-picture issues such as the environment. One recent challenge involved a visit from Dyson where the girls ended up putting together their own vacuum cleaner from
a pile of components – science and team problem-solving brought vividly to life.

STEAM links are forged throughout the school years by giving pupils opportunities to use technology in their art and design projects. There is also an eminently practical approach in PHSE sessions, where a lot of teambuilding work goes on. When your group is tasked to build a chair out of a cardboard box, with no glue or tape allowed, it's impossible not to think outside the box – also an object lesson in design-thinking approaches that lie at the heart of STEAM!

Blackheath High School

STEAM Blackheath High school

STEM sits at the heart of Blackheath High School GDST's approach but, says Head of Design & Technology Tim Masters (a trained architect), it does not sit in a silo. "Combining the subjects is essential to have a balanced and rounded view when creative problem solving," he says. The school is fortunate in its location, close to Greenwich Royal Observatory. "We have partnered with Greenwich’s Royal Observatory to study astronomy at GCSE in this world-class scientific location," says Deputy Head Natalie Argile, who is also a science teacher by training. A recent £18 million investment in school facilities has brought new science labs, but also an Apple Mac Suite, music rooms, music technology lab and art and textile studios. There is, says Natalie Argile, an approach of championing lessons across all fields.

Blackheath High believes skills learned in technical and artistic disciplines are complementary and hosts its own STEAM Week. Events have included lectures on creativity and AI and a session on using maths in jewellery design. Every STEAM Week there is a collaborative project between the Music and D&T departments. One notable project was the creation of the 'Musical Boghorn' made from a loo (bought new for music- making purposes!). This was played during whole-school assembly – an innovative and unforgettable way to celebrate and develop interdisciplinary thinking.

Blackheath High also encourages pupils to go create through co-curricular clubs – from Bamboo Bicycle Making Club to the Edible STEAM Club (think cooking meets chemical reactions). Natalie Argile says that interdisciplinary co-curricular and enrichment activities positively affect the way girls respond to core science and maths lessons. While they love the practical and hands-on elements, thoughtful discussion helps to embed an attitude of critical enquiry. Tim Masters says there is emphasis on understanding the design process – taught as 'PROCESS8'. This sets out a framework that can be applied to anything. "Once the idea is alive it requires developing and solving with the use of technical experimentation to-ing and fro-ing along a cyclic path," he says. In other words, students are learning the design-thinking approach considered
so critical to innovation in industry.

Dulwich College

STEAM Dulwich College

Having celebrated its 400th birthday last year, Dulwich College is certainly not resting on its education laurels when it comes to sparking enthusiasm for science and the intersections with the arts. Dr Joseph (Joe) Spence describes this as "no accident" and, when he joined as Master in 2009, he presided over an extension to the science building. Here, there are 18 labs, three preparation rooms and – pride of place – the James Caird Hall exhibition space that enables science to come alive and connections with other fields to be explored.

Joe Spence adds that firing the spark is about much more than just great buildings. It's about getting boys to: "experiment in science". This means lots of practical work, assisted by an army (more than 25) specialist teachers. All boys here take three sciences and Maths to GCSE, and many go on to A level. But throughout their time here, the school encourages them to also develop ideas – the connections you make when you look beyond what the textbooks say. "We don't work with two cultures here. Science is at its strongest when it is creative," he adds.

The approach does work, since the school's art students are constantly to be found working in the labs or creating pop-ups in what would be traditionally considered science spaces. Then, too, there are opportunities to bring science right into art lessons – for instance, focusing on dermatology and skin through an artist's lens.

Computer Science is also a key strength at Dulwich – with exceptional facilities to develop skills. The problem solving, information management and play available as boys learn more about computing can all feed into other areas.

Beyond the syllabus, Dulwich College keeps the STEAM spirit going through a dizzying range of clubs and societies, so that students can pursue their passions beyond the classroom. Free Learning is another pillar of the approach here, giving boys the opportunity to look outside the syllabus and pursue the things that interest them.

Dulwich College took learning further during lockdown by launching Thinking About, a series of live online lectures bringing together guest speakers from across arts, humanities and science. The project was in partnership with Southwark Schools' Learning Partnership, which meant Year 11 and above pupils from 13 state and four independent schools put their heads together – a perfect experiment in STEAM power and encouraging young people to think outside the science or arts silo.

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This article originally appeared in Absolutely Education magazine's Autumn/Winter edition.

To read more of Digithrive's guides for schools, click here.


school websites

3 Examples of excellent school websites

From providing information at the click of a button to next-day delivery for your shopping, the internet has completely transformed society. For schools, while brochures, telephone calls and in-person Open Days used to reign supreme, the internet revolution as well as the current Coronavirus pandemic has made online interaction with prospects more important than ever. Having a user-friendly and smart-looking website is essential for several reasons.

It makes a good first impression

A professional-looking website is a fantastic first impression for prospective parents and students. The internet is the very first thing most people turn to when researching anything, including schools. If your website is slow or unattractive, this will put people off progressing with an enquiry or application. According to research by WPengine, a one-second delay in page load speed can lead to 11% fewer page views, 16% decrease in customer satisfaction and 7% loss in conversions. Check your page load speed and make the necessary adjustments for it to be as speedy as possible. 

The application process is smoother

Likewise, your school website needs to be user-friendly in order to make it as simple as possible for prospective parents to find what they need. This could be an email address to get in touch with the school, a form to fill in to book an Open Day slot or simply somewhere to find out basic details about the school. Your website needs to be easy to navigate, and you should hire a professional web-developer to help with this.

It acts like an online portfolio

Think of a visit to your school website as a preliminary open day. It is a place to not only provide information but give insight into your school’s ethos and highlight the best things about your school. One way to do this is with a blog or news section where you post about students’ achievements, important events and letters from the Head. Lots of nice images and even videos will help communicate what your school is all about before parents and students attend a physical or virtual Open Day.

From easy navigation to excellent aesthetics, take inspiration from these three schools with good websites.

Eltham College

Eltham College’s website is immediately visually appealing, with a large image showcasing the school’s impressive grounds. If you hover over each icon, it shows a fact about the school such as “Over 80% of students gain a place at Oxford, Cambridge or other Russell Group universities”, a fantastic selling point. There is also a navigation bar at the top of the website with tabs for every category a parent or student could need, from Coronavirus Updates to Registration.

Scroll down and the school has a virtual tour available to watch online. This allows prospective parents to immediately take a look around the school itself — clearly, the school knows its facilities are a big draw and have highlighted this on their homepage.

Gordon’s School

Gordon School’s News section provides easy access to the school’s virtual tour as well as the latest school news. From sporting successes to charity ventures, this is a fantastic way to gain insight into some of the school’s goings-on and adds a personal, friendly touch to the very professional-looking website. The News section is right next to a link to the school’s Twitter feed, a great way to get more followers who are interested in keeping up to date with the school.

A strong colour scheme, easy navigation and quick page load speed together with a school calendar and information on each aspect of the school makes this an exemplary website.

St Dunstan’s College

St Dunstan’s College has found a creative way to direct prospective parents and students straight to their ‘Discover’ page. As soon as you enter the website, a pop-up tab provides the option of visiting the Junior or Senior school page, which has a welcome from the Head, details about the school, a button to register and more.

This is a great way to lead prospects to the exact location that you want them to go, rather than have them browsing the main school website which houses lots of information for different purposes. People who aren’t interested in this can simply click ‘X’ and proceed to the normal school website. What's more is that they have made this pop-up box suitable for mobile-users, which according to WARC accounts for 51% of global internet users.

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Email remarketing

How to re-engage old Open Day leads

You’ve done the bulk of the hard work - raised the level of awareness surrounding your school and attracted prospective parents and students. But now they’ve dropped off the grid entirely. 

This could be due to a number of reasons; the initial impact of Covid-19 and the time restrictions brought on by homeschooling, parents assuming your Open Days are now cancelled, or those that merely couldn’t make the last date you had in the diary pre-lockdown.

Reengaging with old leads via email remarketing is one of the simplest and most effective ways to boost leads for your now virtual open days.  Here are Digithrive for Schools' top tips to help you achieve new admissions through email remarketing. 

Email Remarketing: How to engage old leads

Utilise your Data (Cookies)

For email remarketing campaigns to be successful, you will need a browser cookie installed on your website. This cookie will monitor your site visitor’s experience and collect information on them. For instance, by using cookies you will be able to understand which Open Day your prospective parent was initially interested in attending, as well the factors they cared most about, whether it be your school’s academic achievements, school facilities or fees. This is all done by tracking the pages visited on your website. 

Automated Email Sequences 

Once you’ve collected this data, utilise it by segmenting your audiences into relevant categories, for instance academic year groups or day/boarding, then send them highly bespoke automated sequence email campaigns that provide answers to your prospective parents’ questions. As the sequence is automated, it creates multiple touch-points with the perspective parent and guides them down the sales funnel. Not only will this majorly increase your chances of conversion, it’s a relatively low cost digital marketing approach as it utilises the CMS you should already have in place. 

We use Hubspot and highly recommend it for setting up sequential email marketing campaigns.

Remember, it's not only website visitors who haven’t made direct contact that you can add to email remarketing campaigns. What about those parents who have contacted you via telephone, contact forms or school events, but haven’t taken the next step? Or what about those who have previously signed up to an Open Day but were unable to attend?

For example, if someone doesn’t attend an Open Day, you can send them a ‘Sorry we missed you’ email with details of the next one. Then once they've signed up, you can send them a second email can be your prospectus and vital information about the school that parents need.

Less is more 

Within your email, keep the information relevant and concise. To help parents take the action you want them to, you need to be specific. If they were looking at an Open Day for Sixth Form, don't mention other year groups in your email, only the dates of the upcoming Virtual Open Day for Sixth Form.

Make sure you include a clear CTA button that takes them to a sign up form (landing page) . Keep this specific to the event and easy to fill in and easy to navigate. 

Give options

Not only has the Coronavirus pandemic changed the way schools conduct open days, but it has also changed the behaviour in prospective parents when researching and considering schools. Some may dread the thought of attending an open day and feel most comfortable on a one to one zoom call with the Head or Q&A with the admissions officer. Whilst others maybe less risk adverse and simply couldn't select a school without experiencing a physical tour and talk. 

With our current campaigns, we have found giving three options work best for parents, with mixed results per event per school. These include:

  • A pre recorded tour of the School
  • Personalised Q&A session (via Zoom)
  • 1-2-1 Zoom interview with your Headteacher. 
  • 360 Tours of the school (if you have the time and resources)

Reset & Repeat

Another advantage of using email remarketing is once you’ve created these sequences, you can easily reproduce these campaigns and create an automated funnel for prospective parents going forward and open events in the future. This can easily be done by creating a ‘trigger’, that automatically enters parents into a remarketing funnel once they’ve taken a specific action on your website.

To read more of our guides for schools, click here.

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Informational Marketing for Schools

Informational marketing is a marketing strategy that involves informing the audience about a product or service rather than simply promoting its benefits. It places value on useful, factual content that is going to help its potential clients, in this case parents, in some way. In the digital world, this form of advertisement is especially important with 50-80% of search engine queries being informational in nature. In this article, we will show you three different types of informational marketing you can use to attract prospects to your school.

How to use informational marketing to answer prospective parents' questions

Infographics

Infographics are a way of representing information in a graphic format. They are designed to make data easily understandable at a glance, rendering them the perfect form of advertisement for social media. You can get quite creative with these in how the information is presented. One popular way is by representing different datapoints with small, brightly coloured images.

A school, for example, could create an infographic informing parents about the foreign languages most valued by employers. Each language could be indicated by a picture associated with it, such as the Eiffel tower for French. The more popular the foreign language, the bigger the image. Another infographic idea for schools is one that displays the extracurricular activities most enjoyed by pupils. 

How-To Guides

This is one of the most popular forms of informational marketing. It is a really simple way of informing an audience and answering any questions they may have in either written or video form. It is also great for SEO as many prospects use search engines to ask questions relating to education. 

A simple blog post on ‘how to choose the right school for your child’ would be an easy way to direct parents to your website. An alternative strategy would be to create short, snappy videos targeted at pupils. It could show them how to solve a maths question, analyse a certain poem, or complete a fun at-home science experiment.

Graphs and Charts

Informational marketing does not have to be fancy. A traditional bar graph or pie chart can be just as effective in informing an audience as any other strategy. You could even get the maths department involved in helping you to present your data.

Information you could present in this way includes the top subjects taken by people in certain careers, your leavers’ university destinations, and the grades achieved by your pupils. 

We hope you enjoyed reading about the importance informational marketing and how you can use it to attract prospects to your school. To read more of our guides, click here.

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How to improve your school's local SEO

Local SEO is an important marketing strategy for keeping your school relevant online. It's a great way to appear on the results pages for prospects looking for schools in the surrounding area, get more web traffic and engage with the local community. In order to improve your online appearance and drive more admissions, here are Digithrive’s top tips on how to optimise local SEO for schools. 

Local SEO for Schools

Create Consistency

Business Listings are one of the most important factors in SEO. They are used by parents to find out general information such as addresses, working hours, and phone numbers. They are also used by search engines in order to determine the validity of your organisation. In order to boost your online ranking, you must keep your school’s listings accurate and consistent across all online platforms. Keep track of your website, social media profiles, and online third parties. Look out for any outdated details and remember to alter them whenever there is a change in your operation. Also check for any discrepancies such as misspellings and abbreviations. 

Use Google My Business 

Google My Business is a tool used for authenticating businesses online. It helps to verify listings and boost their ranking on local searches. In order to optimise it for your school, first create a Google My Business page. Input general information such as your website, address, and phone number. Add imagery and encourage parents to go on to it to share their feedback of the school. Remember to respond to these reviews and build up your engagement. This will indicate to Google that you are valid listing, thus improving your local SEO. 

Optimise Content Data

Throughout your school’s website, ensure that you add content that is specific to your geographical location. This could be a Google Maps widget, a blog post about a local event, or headings that mention the area you are in. Every time you use a geographical keyword, you are boosting your local SEO. Remember to also input these phrases into your page URLs, meta descriptions, and image names to optimise your school’s chances of being boosted on search engine results pages.

Create Inbound Links

Search engines are not only concerned with the content on your website, but also mentions of your school on other people’s websites. It demonstrates that you are an authentic organisation and that your listing is relevant. In order to optimise inbound links, consider approaching local businesses and societies. They could be parish councils, community groups, or information hubs. Estate agents are also often eager to promote schools in their surrounding areas. Ask if they'd be interested in listing your website, or perhaps suggest writing a guest blog post for them which includes your link.

Utilise Social Media

The content that you post on social media such as Instagram and Facebook is also vital for local SEO. Search Engines use the data that you share to determine your school’s ranking. It is important to geo-tag your location and include any hashtags that are relevant to your area when adding a post. You can even go one step further and like or follow the pages of local businesses and community organisations to further your engagement.  

We hope you enjoyed reading about the importance of local SEO and how to optimise it for your school. To read more of our guides, click here.

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Create a school email newsletter parents will actually read

School email newsletters are a brilliant way to communicate with parents, share school news and success stories and move prospects further along in the journey towards enrolment. However, if they’re not executed well, email newsletters can be boring and clog up inboxes, leaving a negative impression rather than a positive one. Here are Digithrive's top tips on creating a school email newsletter that parents will actually want to read.

How to create a brilliant school email newsletter

Keep it focused

Decide what your email newsletter is going to be about. For example, is it...

  • School news for current parents (Sporting successes, information on inset days etc.)
  • Editorial content (Interviews with members of staff, articles from the school magazine etc.)
  • Attracting prospects (Promoting open days, sharing positive exam results etc.)

You can’t do all of these things in one newsletter. Keep it simple. If you have to, create multiple newsletters for different audiences. Current parents don’t want know about upcoming open days and likewise, prospective parents don’t want to know about upcoming parent-teacher evenings. Year 8 parents don't want to hear about GCSE revision clubs (yet), but that's something useful to let year 11 parents know about.

You can do this by segmenting data - splitting your email subscribers into different groups, and sending them personalised content.

This means that each email is targeted to them and includes useful information about their child's schooling rather than clog up their inbox with content they won't read.

Design is everything

As well as having great content, your newsletter should be visually appealing. Make it simple and use your school’s colours to keep it in line with your visual identity. Also bear in mind whether the majority of people will be viewing the email on a smartphone or desktop computer, and adjust your design accordingly. Don’t forget to include social media buttons so readers can easily click through to your channels.

Don’t go overboard with promotion

The majority of your newsletter should be informative and provide value to your readers. They are far more likely to click on a link that looks interesting or entertaining than a button that says ‘Click here to view our website’. Keep promotional content to around 10% of your newsletter, perhaps with a banner at the middle or end. Too much promotional content can feel like spam and be offputting.

We hope you enjoyed our tips for creating a school newsletter that will engage your subscribers.

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The best time for schools to post on Instagram

Better content equals more engagement, right? Unfortunately not. You can put lots of time and effort into crafting social media posts, only to find they underperform. That is why it is important to post when your audience is most active on Instagram. It gives your content the best chance of being seen and therefore interacted with. If you are not sure where to start, here is our guide to the best time for schools to post on Instagram.

When is the best time for schools to post?

First of all, it is important to note that there is no one-size-fits-all answer to the best time to post on Instagram. It is going to vary from school to school, depending on your audience. Think about your audience’s habits: what time do they wake up? What are their working hours? Think about the purpose of your school’s Instagram page. Is it to raise awareness about your school? To attract new students? To communicate with current parents? All of this should inform your social media strategy and when to publish content.

Since the start of the Coronavirus pandemic, some schools have found it difficult to see a pattern in their audience's social media usage. This may be down to disturbed routines and new schedules, for example as working from home is now more common, people may be waking up later as they don't need to commute. Therefore, they don't check their social media until later on in the day, and aren't scrolling while on the bus or train.

The most sensible approach is to do some research and test posting at different times, recording how many likes, comments, and views each post receives. From this, you can work out the average best time. You can also look at your Instagram analytics. Go to the ‘Insights’ tab on your profile and click ‘Audience’. This page will tell you the times that your audience is most active. For more on how to create a social media marketing strategy, read our handy guide.

If you’re stuck for time or want some statistics to back up your strategy, here is what social media management platform Sprout Social found:

Cheat sheet

Sunday: 10am-2pm
Monday: 9am-5pm (Engagement peaks at 11am and 2pm)
Tuesday: 8am-6pm, *7pm
Wednesday: 5am, *11am-3pm
Thursday: 5am, *11am-4pm
Friday: *5am, 9am-10am, *11am-1pm, 2-4pm
Saturday: 9-11am

* = particularly high levels of engagement

Let’s talk about these results. In general, posting between 9am and 6pm Tuesday to Friday will give you consistent engagement throughout the week. However, there are a couple of popular times that you may want to test out. For example, posts at 5am midweek had high levels of engagement. This is probably because people check social media as soon as they wake up before work. Sprout Social also conducted research into the best times for certain organisations to post.

The best time for schools to post on Instagram

For educational organisations, such as schools, the best time to post on Instagram is 8pm on Mondays. Engagement was most consistent on weekdays from 11am- 4pm. The worst day to post was Sunday. This makes sense considering schools are closed on weekends and therefore people may not be as engaged with educational content.

To summarise, it is important to research and test different times in order to garner the best results for your school. But overall, the best time for schools to post on Instagram is Monday to Friday during the day.

Want to know more about social media management? Find out here, or book a call with one of our digital experts.

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