Digital Advertising Statistics | Why You Need to Advertise Online
We have put together a list of the top online advertising statistics to help you spend your advertising budget where it matters.
The world of online marketing has expanded far beyond paid advertising.
Digital advertising is the top of the “new advertising stack,” and it’s what can create brand awareness, drive sales, and create visibility across a variety of channels filled with businesses trying to stand out. It has proven to be extremely profitable both for small, medium and large businesses.
Even though there are many new players in the online marketing landscape like email, social media, and reputation; digital advertising isn’t set to slow down yet.
Digital Advertising Statistics
1. Digital ad spend is set to grow from £83 billion this year to £129+ billion by 2021
2. Google and Facebook are set to rake in 63.1% of digital ad spend in 2017
3. Google has +20% y/y advertising revenue growth, Facebook has +62% y/y growth
4. 39% of marketers list search engine marketing as their top business priority for 2017
5. Marketers that invest over 10% of their budgets on measurement are three times more likely to beat their sales targets by 25% or more
6. 56% of advertising use engagement to measure success, 21% use conversion & revenue
7. 34% of social media marketers list “tying social campaigns to business goals” as a top challenge
Video Advertising Statistics
8. 2017’s video advertising spend is £13.23 billion, and projected to reach £22.18 billion by 2021
9. 68% of consumers feel positively about watching video ads for mobile app rewards
10. 52% of marketers believe that video is effective for brand awareness
11. Online shoppers who view demo videos are 1.81x more likely to purchase than non-viewers
12. 51.9% of marketing professionals worldwide name video as the type of content with the best ROI
13. According to retailers, video can account for a 40% increase in purchases
14. Mobile shoppers are 3x as likely to watch a video than desktop shoppers
15. 46% of users act after viewing an ad
16. 80% of consumers remember a video ad they viewed in the past 30 days
17. Combining video with full-page ads boosts engagement by 22%
18. Ecommerce sellers find that using product videos increases product purchases by 144%
19. Video ad completion rate for videos 15 seconds long is 93-95%, with 30 second videos seeing a completion rate of 92-93%
20. Over half of video advertising is viewed on mobile
Mobile Advertising Statistics
21. Americans spend 71% of their online time on mobile, with Canada and the UK coming in at 62% and 61% respectively
22. Average smartphone conversion rates are up by 64%
23. Mobile advertising accounts for £37 billion of the £73 billion total ad spend (51%)
24. 81% of consumers feel negatively about mobile add pop-ups
25. Mobile accounts for 60% of click share on Google Search ads, compared to desktop’s 32%
26. Search ad spending on mobile is set to rise by 25% in 2017
Social Media Advertising Statistics
27. 70% of advertisers plan to increase their mobile social advertising budget in 2017
28. 26% of Facebook Users that click ads make a purchase
29. Images account for 75-90% of Facebook advertising effectivity/performance
30. The best headline length for a Facebook ad is four words, with 15 for the description.
Sources: DMB Adobe, 2017 | Smart Insights, 2017 | KPCB, 2017 | Digital Marketing Depot, 2017 | eMarketer, 2017 | CMS Report | WordStream, 2017 | Small Biz Trends, 2016 | WowMakers, 2016
Find out more about digital advertising and how it can help grow your business, book a consultation now.
