Facebook is one of the most popular ways to engage with parents and promote your school to prospects. It is simple, fast, and effective. Never before has it been easier to update families with news and events through the use of your page.  However, if you want to increase your online presence even further, consider using Facebook advertising. This paid-for service offers you the best chance of attracting parent’s attention in an overcrowded marketplace. In this article, we will discuss the four main benefits of Facebook advertising for schools.

Why Schools Need To Use Facebook Advertising

  • It’s great for outreach
  • You can target your ideal audience
  • It’s highly personalised
  • It’s cost effective
  • It’s data driven

Read on to find out more about Facebook advertising for schools.

Outreach

Facebook is the largest platform on the internet. With over 2.45 billion monthly users, it dwarfs all other social media. To put it in comparison, Twitter is the second biggest with 330 million. It is also boasts a diverse audience; people from all age groups log in to spend an average of 18 minutes a day on the site.

Placing a paid advertisement on Facebook gives your school the opportunity to be seen by a large number of people. It also reinforces your image as a trustworthy brand since you are appearing in a place that they go daily to engage with family and friends.  This goes towards explaining the findings of a recent study that showed that 52% of consumers were influenced by Facebook when making both online and offline decisions.

Targeted Audience

One of the main benefits of Facebook advertising is that is allows you to target specific audiences.  When setting up your campaign, you can decide which users with particular geographic backgrounds, ages, and interests you want it to appear to.  This helps to focus your marketing on those most likely to respond to it. Use our persona tool to work out what type of people your advertisement should be trying to reach.

Facebook ads are also adaptive. The images that they display change according to who is viewing them. If a prospect displays an interest in arts on their profile, for example, then Facebook will show an arts-related picture. This means that your marketing is more likely to grab their attention and thus be more effective.

Highly Personalised

Facebook advertisements are one of the most modifiable forms of marketing on the internet. Their basic components can be specially tailored to meet your requirements. With every advert, schools have the option to put in their own imagery.  This is important because studies show Consumers are significantly more likely to think favourably of ads that emphasise photography over ads that emphasise text.

Facebook adverts also offer you the choice to display a Call to Action. CTAs are buttons that ask the user to engage with the campaign in some way. This could be by taking a quick survey or visiting a page on your school website. By adding in an element that they can interact with, your marketing immediately becomes a lot more memorable.

Cost Effective

Another key draw of Facebook advertising is that you can adapt it to fit around your budget. They offer cost-per-click (CPC), cost-per-thousand (CPM), and Optimized CPM (OCPM) methods to its advertisers. These are some of the most effective marketing strategies out there. A school can further decide on spending limits for a single day, allowing you to keep track of every penny spent.

We hope you enjoyed learning about the benefits of Facebook advertising. To read more of our guides for schools, click here.

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