The benefits of Facebook advertising for schools

Facebook is one of the most popular ways to engage with parents and promote your school to prospects. It is simple, fast, and effective. Never before has it been easier to update families with news and events through the use of your page.  However, if you want to increase your online presence even further, consider using Facebook advertising. This paid-for service offers you the best chance…

4 benefits of print advertising for schools

As the world is becoming increasingly digitised, it is easy to forget the benefits of print advertising for schools. This traditional form of communication can play an important role in reaching and engaging with prospects and building brand awareness. With that in mind, here are four advantages to using print media for your next school campaign. Why schools should use print advertising…

Digital Advertising Statistics | Why You Need to Advertise Online

We have put together a list of the top online advertising statistics to help you spend your advertising budget where it matters. The world of online marketing has expanded far beyond paid advertising. Digital advertising is the top of the “new advertising stack,” and it’s what can create brand awareness, drive sales, and create visibility across a variety of channels filled with…

Key Digital Advertising Metrics All Marketers Should Know

Tracking and measuring your business’ digital advertising metrics is crucial to your campaign’s success. If you aren’t tracking your advertising methods correctly, you’ll never know what’s working and what channels to focus your dollars on. Determining your ROI goals also means you’ll be able to evaluate the efficiency of your ads and how your target audience interacts with those ads. Here…

How does online advertising help a local business grow?

Digital advertising consists of a range of services, all of which work to promote a business online. More and more businesses are increasing the amount that they spend on online advertising as we are now able to recognise that it increases awareness and leads—it’s that simple. With traditional media channels, quite often there is no way of tracking the effectiveness or success of an…

How to Reach Your Audience With Paid Advertising

There are several different forms of paid advertising, including display advertising, sponsored ads (such as those on Google and Facebook), and of course, search ads - just to name a few of the main ones. So where do you start? Whilst there are many options to choose from, reaching your desired audience does require a little bit of work. Fortunately, using paid advertising to get your…

Advantages of Print Advertising

We are now living in an age of technologically-obsessed people, who just won’t feel comfortable, unless they are constantly connected to some sort of digital device. And as a result of this, the entire world has moved online. Some in the advertising industry would have you believe that print advertising is dead and buried. This couldn’t be any further from the truth, in fact, people find that…

Paid Advertising

ServicesPaid Advertising Not just impressions and clicks, but real customers Request Demo What is Paid advertising?Maximise your ROIGenerate inbound calls and form fills for your business. Includes proof of performance, call tracking and advanced ROI reporting. Expert campaign managementOur team of digital strategists will carefully craft a bespoke digital advertising strategy, ensuring…

How to create a successful virtual Open Day campaign

A virtual open day is a fantastic opportunity to showcase your school to families when they cannot visit in person, whether that's due to the current Covid-19 crisis or, more generally, because they are based internationally or live far away from the school. But once you've planned your virtual open day to perfection by creating virtual tours and videos, how do you spread the word and get as…

Brand identity for schools: why it matters

Brand identity is something you may hear a lot about in the world of marketing. A strong brand identity means having a cohesive look and feel throughout everything your organisation does, for example social media, advertising, newsletters, your website and more. Brand identity makes it clear what an organisation stands for — its values and purpose — as well as creating a recognisable look and…