Digital Advertising Statistics | Why You Need to Advertise Online

We have put together a list of the top online advertising statistics to help you spend your advertising budget where it matters. The world of online marketing has expanded far beyond paid advertising. Digital advertising is the top of the “new advertising stack,” and it’s what can create brand awareness, drive sales, and create visibility across a variety of channels filled with…

Key Digital Advertising Metrics All Marketers Should Know

Tracking and measuring your business’ digital advertising metrics is crucial to your campaign’s success. If you aren’t tracking your advertising methods correctly, you’ll never know what’s working and what channels to focus your dollars on. Determining your ROI goals also means you’ll be able to evaluate the efficiency of your ads and how your target audience interacts with those ads. Here…

How does online advertising help a local business grow?

Digital advertising consists of a range of services, all of which work to promote a business online. More and more businesses are increasing the amount that they spend on online advertising as we are now able to recognise that it increases awareness and leads—it’s that simple. With traditional media channels, quite often there is no way of tracking the effectiveness or success of an…

How to Reach Your Audience With Paid Advertising

There are several different forms of paid advertising, including display advertising, sponsored ads (such as those on Google and Facebook), and of course, search ads - just to name a few of the main ones. So where do you start? Whilst there are many options to choose from, reaching your desired audience does require a little bit of work. Fortunately, using paid advertising to get your…

Advantages of Print Advertising

We are now living in an age of technologically-obsessed people, who just won’t feel comfortable, unless they are constantly connected to some sort of digital device. And as a result of this, the entire world has moved online. Some in the advertising industry would have you believe that print advertising is dead and buried. This couldn’t be any further from the truth, in fact, people find that…

Paid Advertising

ServicesPaid Advertising Not just impressions and clicks, but real customers Request Demo What is Paid advertising?Maximise your ROIGenerate inbound calls and form fills for your business. Includes proof of performance, call tracking and advanced ROI reporting. Expert campaign managementOur team of digital strategists will carefully craft a bespoke digital advertising strategy, ensuring…

5 Marketing trends to look out for in 2020

One thing’s for sure – content, SEO and email marketing are key elements of successful marketing campaigns and should not take a back seat. However with so many developments in the digital sphere, it’s important to acknowledge and utilise these new marketing tools, to keep up with your competitors. Here are the top marketing trends you should watch out for and implement in 2020: 1. Video…

5 Education Marketing Trends to keep an eye on in 2020

One thing’s for sure - content, SEO and email marketing are key elements of successful marketing campaigns and should not take a back seat. However with so many developments in the digital sphere, it's important to acknowledge and utilise these new marketing tools, to keep up with your competitors. Here are the top marketing trends you should watch out for and implement in 2020: 1. Video…

How to keep your school’s marketing running during the holidays

Schools are out for a total of thirteen weeks in a calendar year, that’s one fourth of a year that you might be missing out on marketing opportunities to promote your educational institution. From providing key information to new pupils and parents to maintaining your public image and online presence, there’s a lot to keep up with. But how can you keep up with the demands of modern day…

Kinleigh Folkard & Hayward

Case study Kinleigh Folkard & HaywardKFH have been at the heart of London property since 1977 and it has grown into one of the Capital’s most successful property services groups. Top line results 2,729 Campaign Conversions51,422 Reach126,170 Impressions *These results were achieved over 4 campaigns. BriefKFH wanted to target and attract a new audience online- young families…